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Guides, not blog posts.

The questions shop owners ask me before they hire anybody: what to send, what order to build it in, and what it is reasonable to expect. Written once, properly, so I can send a link instead of retyping it. Email marketing guides, Meta Ads guides, and every place I work, on one page.

Email marketing guides

By what you sell, and what people ask

Same channel, different starting point. Pick the one that looks most like your shop, or the question you are trying to answer.

DeliverabilityWhat changed in the inboxAI summaries, relevance sorting, the end of open rates and why placement is slipping.EcommerceEmail marketing for ecommerceThe five flows that earn, the order to build them in, and what each one is worth.Small businessEmail marketing for small businessOne list, one template, a sending rhythm you can actually keep up with.PlatformEmail marketing for Shopify storesWhat to connect, what to stop guessing, and the data Shopify hands your email tool.SubscriptionsEmail marketing for subscription boxesOnboarding, failed payments and the flows that decide whether month four happens.TradeEmail marketing for wholesale and tradeStockist lists, reorder timing and keeping buyers ordering without discounting.MarketplacesEmail marketing for Etsy and marketplace sellersWhat the rules allow, and how to build a list the platform cannot take away.PricingHow much does email marketing cost for a small business?Platform fees, freelancer, agency or DIY, in pounds, and what each actually buys.PlatformsKlaviyo vs Mailchimp for Shopify shopsWhich suits a small Shopify shop, where each one wins, and when to switch.CampaignsHow often should a small shop send marketing emails?A sending frequency you can keep, how to tell if it is too much, and what to cut.HiringEmail marketing freelancer vs agency: which should a small shop hire?Cost, who does the work, contracts and when each one makes sense.DeliverabilityGoogle and Yahoo sender requirements: what small shops need to doSPF, DKIM, DMARC, one-click unsubscribe and the spam rate limit, in plain English.ComplianceUK email marketing rules: PECR, UK GDPR and the soft opt-inWho you can email, what the soft opt-in allows, and what to put in every email.

Where I work

Every location in one place

The work is remote everywhere. These pages exist because the audience and the calendar change by place. Email marketing and Meta Ads, side by side.

PlaceEmail marketingMeta Ads
LondonUnited KingdomEmail marketing in LondonMeta Ads in London
ManchesterUnited KingdomEmail marketing in ManchesterMeta Ads in Manchester
BirminghamUnited KingdomEmail marketing in BirminghamMeta Ads in Birmingham
LeedsUnited KingdomEmail marketing in LeedsMeta Ads in Leeds
BristolUnited KingdomEmail marketing in BristolMeta Ads in Bristol
LiverpoolUnited KingdomEmail marketing in Liverpool
NewcastleUnited KingdomEmail marketing in Newcastle
NottinghamUnited KingdomEmail marketing in Nottingham
BrightonUnited KingdomEmail marketing in Brighton
GlasgowUnited KingdomEmail marketing in GlasgowMeta Ads in Glasgow
EdinburghUnited KingdomEmail marketing in EdinburghMeta Ads in Edinburgh
CardiffUnited KingdomEmail marketing in Cardiff
DublinIrelandEmail marketing in DublinMeta Ads in Dublin
New YorkUnited StatesEmail marketing in New York
SydneyAustraliaEmail marketing in Sydney
How remote work runs

Meta Ads guides

Facebook and Instagram, alongside email

How small shops can use Meta Ads to find new customers, and why the email list is what makes them pay.

Meta AdsMeta Ads and email marketing togetherAds find the customer, email keeps them, and each makes the other cheaper.BudgetHow much should a small shop spend on Meta Ads?Work back from margins and customer value, not a round number.Lead adsMeta lead ads: grow your email list from Facebook and InstagramForm types, consent wording and the welcome series that follows.
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