I work with Cardiff shops and ecommerce brands remotely and monthly, inside your own email platform. This page covers what is different about a Welsh list, from bilingual emails to the rugby calendar.
Everything runs remotely, by email and the occasional video call. There is no Cardiff office and I do not hold in-person meetings.
Cardiff has a growing independent scene, from the Victorian arcades to brands selling Welsh-made products across the UK and beyond. Many have a loyal list and very little time to email it.
A freelancer on a monthly plan writes and sends the campaigns, looks after the automations your plan covers, and sends you one page of numbers every 30 days.
Three things, in practice.
Private businesses are not required to email in Welsh, but some Welsh brands find a bilingual subject line or greeting suits their audience. If you do it, do it consistently. I write in English, so any Welsh copy should come from you or a translator.
The Six Nations in February and March, and the autumn internationals, lift anything red, anything for match day and anything giftable. Plan them in rather than reacting on the day.
1 March gives Welsh food, drink, gift and homeware brands a strong reason to email, and it sits close enough to Mother’s Day that the two can be planned together.
January is quiet and better for restock reminders and fixing flows. February and March are busy, with the Six Nations, St David’s Day and Mother’s Day close together, so a calendar agreed in January keeps it manageable.
Summer is quieter for most online shops. In autumn, decide early on Black Friday, and treat the last-order-date email before Christmas as the most important send of the quarter.
None of that needs a bespoke strategy. It needs a calendar agreed in advance, so nothing is written in a panic.
Not sure where your account is losing money? The free audit tells you in writing, in five working days.
Get the free auditSee pricingThe arrangement is the same for a Cardiff brand as for one anywhere else. Everything runs remotely, by email and the occasional video call. There is no Cardiff office and I do not hold in-person meetings, which is part of why the price is what it is.
I work inside your existing email platform. Campaigns get written and sent, the flows your plan covers get built and looked after, list health gets checked, and you get one page of numbers every 30 days. The pricing page has the numbers, and getting started sets out the first month week by week.
Deliverability and list hygiene first, then the first flows your plan covers, usually welcome and abandoned cart. Nothing new gets sent into a broken account.
Campaigns on an agreed calendar, drafted a fortnight ahead, in a template built for a phone. Further flows go in behind them if your plan includes them.
By now there is enough data to split the list properly and improve individual emails on their own numbers rather than guesses. The services page covers the ongoing shape of it.
No. Everything runs remotely, by email and, when it helps, a video call. You are never waiting for a meeting to get an answer.
I can build and send them, but the Welsh copy should come from you or a translator. I write in English.
No. Replies from your customers land in your inbox and stay yours to answer. I answer your questions about the email work.
Your shop URL for the free audit. If you go ahead, user access to your email platform and the few things listed on getting started.