No migrations sold as strategy. If your list lives in Mailchimp, the work happens in Mailchimp, under your login, on your account.
Flow branching, segments, benchmark reporting. The deepest build available for ecommerce.
Most commonCustomer journeys, tags and classic automations for shops already settled there.
Workflows and lists where ecommerce sits next to a CRM and a sales pipeline.
Multi-step journeys, lead scoring and branching where the logic gets fussy.
Ecommerce-native automations, SMS alongside email if the list wants it.
Clean template systems and journeys for brand-led senders.
Behaviour-led workflows and rules for shops that segment hard.
Campaigns and simple automations from inside the Shopify admin, using store data already there.
Simple, well-built sends for stores that don’t need a second platform yet.
Facebook and Instagram ads, connected to your email platform so both use the same customer data.
AdsDeep automation logic, conditional content, CRM handoffs.
Autoresponders and funnels for lists that grew up outside ecommerce.
Cost-sensitive sending with transactional and marketing on one account.
Platform is rarely the reason a shop’s email underperforms. Two flows and a monthly newsletter earn the same nothing in any of the twelve.
I’ll say when a move is genuinely worth it, which is usually only when flow logic or segmentation is capped by the tool rather than by the work. A migration is a job with a price on it, not an upsell.
Always. I’m added as a user and removed the day you ask.
Never exported, never reused, never moved somewhere I control.
Built in your platform. They keep working after I stop.
No lock-in, no set-up fee to recover.