Drip is built around what people do: viewed, bought, bought twice, stopped. Rules and tags drive the workflows, so segmentation is the main design job rather than an afterthought.
It connects tidily to the usual store platforms and stays out of the way. The reporting is workmanlike rather than generous, which is fine if someone is reading it properly each month.
Shops with a repeat-purchase pattern, several distinct customer types, or a catalogue wide enough that one newsletter cannot serve everybody.
Strong for replenishment and cross-sell, where the right email depends entirely on what was bought and when.
Drip prices by number of contacts on a single plan with sending included. Check their current tiers before you budget on a figure.
Platform fees are yours and paid direct, never marked up through me. Rates move, so check the platform for current pricing before you budget on it.
Segmentation plan first, in writing, so the tags mean the same thing in six months. Then the flows built against it rather than against a guess.
Welcome, abandoned cart, post-purchase, replenishment and winback, with campaigns segmented on the same rules and monthly reporting that shows which segment paid.
Already on Drip? The free audit is done inside your own account, so it tells you what is actually configured rather than what should be.
Get the free auditSee pricingAlways. I am added as a user on your Drip account and removed the day you ask.
Never exported, never reused, never moved somewhere I control.
Built in your account. They keep working after I stop.
No lock-in, no set-up fee to recover.