Shopify Email sends from inside the admin you already log into. Products, prices and images pull straight from the catalogue, the list is the customer list, and there is nothing to integrate or keep in sync.
Automations are handled through Shopify’s own marketing automations, which cover the common triggers with templates rather than a free-form builder. Segmentation uses Shopify customer segments, which are better than people expect and still narrower than a dedicated platform.
Newer stores, smaller lists, and shops sending a regular newsletter plus two or three automations. Also a sensible holding position while the shop works out whether email deserves a bigger tool.
If you are on Shopify and unsure what to connect or build first, the Shopify email guide covers it in order.
Shopify Email includes a free monthly send allowance on any Shopify plan and charges per email beyond it, with no separate cost for holding contacts. Check current allowances and rates in your admin before you budget.
Platform fees are yours and paid direct, never marked up through me. Rates move, so check the platform for current pricing before you budget on it.
The same work, sized to the tool. A template set that matches the shop, a welcome series, an abandoned checkout sequence better than the single default email, and campaigns written and scheduled each month.
I will also tell you plainly when you have outgrown it. The usual signs are flows that need branching, segments Shopify cannot express, or reporting you cannot answer questions with. At that point Klaviyo or Omnisend is a job with a price on it, not an upsell.
Already on Shopify Email? The free audit is done inside your own account, so it tells you what is actually configured rather than what should be.
Get the free auditSee pricingAlways. I am added as a staff user on your Shopify account and removed the day you ask.
Never exported, never reused, never moved somewhere I control.
Built in your account. They keep working after I stop.
No lock-in, no set-up fee to recover.