On day 30, one page: revenue from email, flows against campaigns, list movement, and what I am changing next month. Opens are on there because you will look for them, but they are not the point.
The purpose of a report is to make the next send sharper. Nothing else it does matters.
Clicks, conversions, revenue per send, list growth, engagement bands and unsubscribe patterns tell you more than opens alone, which have been unreliable since mail privacy protection started pre-loading images.
Six numbers, reported consistently, beat sixty reported once. More on what to watch in the guides.
Shops that send email but cannot tell you what it earned. Also works as a standalone service if somebody else does the sending and you want a straight read on whether it is working.
The free audit is effectively month zero of the reporting: where you are now, in writing.
Get the free auditSee pricingIf the platform and shop are tracking it properly, yes. If not, fixing that is one of the first recommendations.
Only if it helps. Most shops need one clear page a month first, and never ask for the dashboard afterwards.
Yes. I can review the data even if someone else manages the sends.
The audit is a one-off look at where you are today. Reporting is the monthly version of the same discipline once work is running.