An automated email triggered by a specific purchase, offering the product that genuinely goes with it. Bought the frame, offered the mount. Bought the boots, offered the proofing spray.
The right second product, sent to someone who already trusts you. Not a catalogue blast with the word "recommended" on it.
An automated email triggered by a specific purchase, offering the product that genuinely goes with it. Bought the frame, offered the mount. Bought the boots, offered the proofing spray.
This is manual work and it is the reason most cross-sell flows fail. Pull your own order data and find what actually gets bought together, then write one pairing rule per category rather than relying on an algorithm to guess.
Six good pairings beat sixty automatic recommendations.
Send it after the first product has arrived and been used, not the day after the order. And write it as advice: what the pairing solves, why it is worth having. A price list does not persuade anybody who has just spent money.
Sits alongside post-purchase in the build order.
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