Not a document. A structure you can follow: campaign themes, the flows worth building first, how the list is segmented, how often you send, and which numbers tell you whether it is working.
Good strategy makes email easier rather than grander. When the purpose of a send is clear, the copy gets sharper, approvals get faster and the reporting stops being decorative.
I audit what is there first: the list, the last few months of sends, the flows, the products, the seasonal peaks. That part is the free audit, and it costs nothing.
Then I write the plan. Twelve months of campaign rhythm mapped, the segments named, the automation gaps listed in build order, and a short measurement framework so you are not guessing at the end of month one.
Content and images can come from you, be planned together, or be worked up from what your shop already has.
Shops that suspect email could do more but want the plan settled before paying for ongoing sends. Especially useful if your list is mixed, your range is wide, or the current sends feel like they happen whenever someone remembers.
The audit is the first half of the strategy work, and it is free. Five working days, no call needed.
Get the free auditSee pricingNot always. It helps most when the list is mixed or the offers vary a lot. If you sell one thing to one type of person, go straight to campaigns.
Either. It can be a standalone project or the first month of a monthly plan.
Yes. Built with you, or worked into the marketing calendar you already keep.
Yes, all of it: campaigns, automation, newsletters, reporting and list growth.