Omnisend is built specifically for ecommerce and competes directly with Klaviyo on features at a lower price for many list sizes. The automation builder is intuitive, the pre-built flows are ready to activate without heavy configuration, and the ability to run email and SMS within the same workflow is useful for brands that want to extend beyond the inbox.

For smaller product businesses that need to move quickly and do not yet have the audience size to justify Klaviyo pricing, Omnisend is frequently the more sensible starting point.

Omnisend suits ecommerce brands that want the core capabilities of a purpose-built platform without the premium price tag. Shopify and WooCommerce stores in the early-to-mid growth stage, product businesses wanting email and SMS managed together, brands running promotional campaigns around seasonal peaks, and businesses moving off Mailchimp and looking for something more ecommerce-focused are all common fits.

It is less suited to service businesses or content-led audiences. Reporting is not as deep as Klaviyo at scale, and for large or complex ecommerce operations, Klaviyo will offer more flexibility in how flows and segments are built.

Industries: Fashion, homeware, beauty, food and drink, gifts, health and wellness, sports and outdoor, independent retail

Omnisend prices by billable contact count. SMS is available as an add-on on Standard and is built into Pro. From May 2026, SMS is only available to new subscribers on the Pro plan.

Prices shown are indicative as of mid-2026 and scale with contact count or send volume. Check the platform directly for current rates.

We configure and run the full Omnisend programme, from initial platform setup and store integration through to ongoing campaign management and flow optimisation. We build the core automation sequences, segment the audience by purchase behaviour and engagement level, and manage the channel split between email and SMS.

For businesses migrating from another platform, we handle that transition cleanly: subscriber data, segments, and key flows are all in place before the first send goes out.