A lead ad lets someone join your email list without leaving Facebook or Instagram. I set up the form, connect it to your email platform and build the welcome series that follows, so each sign-up starts hearing from you within minutes.
Someone taps the ad and sees a short form with their name and email already filled in from their Meta profile. They submit it without loading your website, which is why lead ads often cost less per sign-up than a pop-up on your site.
The full guide is in Meta lead ads: grow your email list.
Want this looked at on your own account? The free audit covers your ads and your email, in writing, in five working days.
Get the free auditSee Meta Ads pricingKlaviyo connects to Meta lead ads directly. For other platforms I check what connects during the audit. Either way, every sign-up should arrive with consent recorded.
The ad pays once to find someone. The email keeps talking to them for free. A lead ad without a welcome series is wasted money, and a welcome series without new sign-ups has no one to send to. More on that in Meta Ads and email marketing together.
They can be with a big discount aimed at anyone. A short form, a product-led offer and a good welcome series fix most of it.
Yes. People must know they are signing up for marketing emails.
Yes, in every Meta Ads tier.