A short series to subscribers who have not engaged in a set window, usually 90 to 180 days depending on how often you send. It gives them a reason to come back, and gives you permission to suppress them if they do not.
People who stopped opening. Left alone they quietly damage placement for your whole list, so this flow is as much about deliverability as revenue.
A short series to subscribers who have not engaged in a set window, usually 90 to 180 days depending on how often you send. It gives them a reason to come back, and gives you permission to suppress them if they do not.
Gmail, Apple and Outlook now sort by predicted relevance and watch who engages with you. A large dormant segment teaches the filters that your mail is ignorable, and everyone else on your list pays for it. The detail is in what changed in the inbox.
Your best content or bestseller, no discount. Plain, short, easy to click.
Ask directly whether they still want to hear from you, with a clear preference or unsubscribe link.
No response means suppression, not another twelve months of sending. Removing them lifts placement for the rest within a few sends.
Not sure whether this flow is set up properly? The free audit tells you in writing, in five working days.
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